Discover Jogmera
Jogmera started long before online shopping was even a thing. Back in 1986, our shop opened its doors in the small town of Heino, selling secondhand clothing to anyone who believed good style shouldn't come with a hefty price tag or a guilty conscience. Almost forty years later, that same belief still drives everything we do, we've just moved it online.
In 2010, Jolanda took over the business and made it her own. She'd grown up around secondhand fashion and knew exactly what made a piece worth keeping: honest quality, a bit of character, and a price that made sense. Under her care, the shop grew from a small local favorite into a trusted name for anyone looking for preloved women's clothing that still has plenty of wear left in it.
Every item that comes through Jogmera is chosen with care. We're not interested in filling racks just to fill them. We look for pieces that hold up, that fit well, and that someone will genuinely be happy to wear again. It's a simple approach, but it's worked for nearly four decades, and we don't see a reason to change it now.
We're registered with the Dutch Chamber of Commerce under KVK number 50100475, based in Heino, and run as a small, independent business, just one person doing what she loves and doing it properly.
Thank you for shopping secondhand with us. Every purchase gives a great piece of clothing another life, and keeps a small family business going strong.
Our Journey
Sustainable Style
Wardrobe Essentials
Chic Finds for Every Occasion
Eco-Conscious Shopping
Fashion with a Purpose
Our Vision
Empowering Sustainable Fashion
We believe good clothing shouldn't end up in the back of a closet, or worse, in the trash, just because someone's done wearing it. There's still plenty of life left in a well made piece, and we think it deserves a second chance to be worn, loved, and appreciated again.
That's what Jogmera is really about. Not fast fashion, not throwaway trends, but clothing that lasts and a way of shopping that doesn't cost the earth. Every piece we sell has already stood the test of time once, and we want to help it do that for someone else too.
We're not trying to be the biggest secondhand store out there. We'd rather stay small, keep choosing pieces carefully, and build something people actually trust. If we can make secondhand shopping feel easy, honest, and maybe even a little exciting, then we're doing exactly what we set out to do.
Looking ahead, our hope is simple: more people rediscovering the joy of secondhand fashion, one good find at a time.