Our Story
Sustainable Fashion
Jogmera started long before online shopping was even a thing. Back in 1986, our shop opened its doors in the small town of Heino, selling secondhand clothing to anyone who believed good style shouldn't come with a hefty price tag or a guilty conscience. Almost forty years later, that same belief still drives everything we do, we've just moved it online.
Fashion for the Future
Every item that comes through Jogmera is chosen with care. We're not interested in filling racks just to fill them. We look for pieces that hold up, that fit well, and that someone will genuinely be happy to wear again. It's a simple approach, but it's worked for nearly four decades, and we don't see a reason to change it now.
Our Mission
We want women to be able to shop for clothing they love without wondering if it's worth the price, or where it ends up when they're done with it. So we do the work upfront, going through every piece by hand, keeping only what's genuinely worth wearing, and pricing it fairly.
